How to find relevant and proof terms for your content

The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners, you may find that all that costly and time-consuming content you’re creating just isn’t getting the search visibility you believe it deserves. Two new terms you may be hearing more about are “relevant” and “proof” terms. In their 2015 Ranking Factors report, Searchmetrics looked at top-ranking sites to see which factors were important for ranking, specifically in Google; two factors that were revealed to be integral were relevant and proof terms. Finding: The highest-ranking pages contained a 53-percent proportion of relevant terms. Relevant keywords are ones that suggest to Google that you’re providing comprehensive coverage of a topic. For example, if I were writing about the iPhone, I’d probably naturally use words throughout my article such as “technology,” “apps” and “iOS.” From scanning billions of other pages on the internet, many of which focus on Search Engine Land Source

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