Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: HTTP to HTTPS: An SEO’s guide to securing a websiteApr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process. How I use my marketing technology stack (SEO edition)Apr 14, 2016 by Michael Shearer What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach. Google testing green “Ad” labels in UKApr 14, 2016 by Ginny Marvin Many users in the UK report seeing the green icons in UK SERPs. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Inside the making of Taco Bell’s artifically intelligent, drunk-tolerant TacoBot The week when digital marketing entered Search Engine Land Source
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