Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag. Forecast says SEO-related spending will be worth $80 billion by 2020Apr 19, 2016 by Greg Sterling Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising. Thinking smarter: Take your SEO work to the next levelApr 19, 2016 by Brian Harnish Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication. How to check if you’ve screwed up your AdWords accountApr 19, 2016 by Daniel Gilbert Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. As search changes, Search Engine Land Source
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